This week I put my money where my mouth is and bought a franchise called Ideal Siding! Read below to learn why I found this opportunity so compelling and why you may too.

Idea Siding is the fastest growing siding-focused company in North America. They provide fiber cement, vinyl, engineered wood, and other quality siding products and installation services to residential and commercial customers.

I first heard about Ideal Siding from a client I was working with. He told me during our first meeting he was already in discussions with a brand called Ideal Siding, which I had never heard of before. I showed him several different options, some of which he found quite interesting, but he told me nothing could quite measure up to what Ideal Siding had to offer.

A month later, nearly the exact same situation occurred. I needed to know what was so compelling about this brand, so I added them to our portfolio. As I began to learn more and more about Ideal Siding the more intrigued I became. Here’s why:

1) Make the Phone Ring
The founder has a background in lead generation, specifically within the home services space. During my conversations with existing franchisees I consistently heard that the franchisor was driving them ample quality leads via its in-house marketing team.

I’m paraphrasing, but one franchisee told me “I just tell them how much my marketing budget is for the month and then the leads start coming in. The only marketing I’ve done on my own was sponsoring my softball team.”

Keep in mind that at many other franchises, they outsource things like PPC ads, SEO to third party marketing agencies that will charge you a flat fee of thousands of dollars a month and none of that is going to actual ads. With Ideal Siding, these services are covered by your royalties.

2) Answer the Phone
Franchisor-run call center that handles all inbound calls and ensures you never miss an incoming lead. The call center also gathers a list of subcontractors in your market and organizes key information regarding the crews (e.g., size, experience)

3) Ridiculously affordable (significantly reducing my risk exposure)
Outside of the franchise fee ($55k), the main expenses to get started are insurance and training trip expenses (flight plus hotel). You don’t even need to get a new vehicle or car wrap. I'm running the entire business from the back of my Hyundai Tucson. After these initial investments the main ongoing expense is marketing.

Given my total investment thus far has only been ~$70k, I didn't need to take on any debt to fund this, which will significantly increase my monthly profitability. That being said, I know some franchisees who used loans and never put more than $20k of their own cash into it.

4) Lightning quick break-even potential 
Last year’s FDD, showed an average breakeven timeframe of 3 months. 3 FREAKING MONTHS!! I don’t believe they published one this year, but you can easily determine whether these are realistic expectations or not by calling existing franchisees.

5) High Net Profit potential
Below is the average across franchisees reported in the newest FDD. Keep in mind most of these locations were in their first full year open and a few were in their second.

6) Focused on what’s best for Franchisees

Every brand says they put franchisees first, but it can be hard to prove.

With Ideal Siding, one thing stood out as very unique to me during my research. They prefer people start with only one territory. Why is this important? Most brands will push you to buy 3 territories out of the gate. They tell you if you don’t buy them, someone else likely will and your growth potential will be capped.

This is actually a true statement, but the act of making you buy 3 territories upfront puts more risk on you and less on the franchisor. They are taking the ~$150k in franchise fees upfront before you know if you’ll be successful or like what you’re doing.

Ideal Siding could easily do this and significantly pad their bank accounts, but instead they push their franchisees to start with only one territory (in some rare instances they’ll allow two). Yet, franchisees generally don’t need to worry about someone else infringing on their future growth areas as Ideal will typically rope off a protected area (either via a ROFR or verbal agreement) for you beyond your paid territory.

How do I know they stick to this?  Texas is by no means completely sold out, yet whenever I run territory checks on it I’m told that they are not allowing additional franchisees in the state for the next year, so the existing franchisees have time to expand.

I’d love to chat with you about my experience if you’d like to learn more.

Click here to save up to $10k on this franchise!

Franchise Spotlight

• Founded: 2021 | Franchised: 2024

• Low Initial Investment – Start for as little as $106K

• High-ticket projects + recurring maintenance income streams

• Artificial turf demand is skyrocketing thanks to water conservation laws and lifestyle shifts

• Minimal Overhead 

• Home-based, no retail buildout, low staff requirements (0–1 employees)

• Led by experienced franchise operators & strong investors

• Eye-catching, modern, and built for scale

• Strong financial upside potential (see below)

• Ongoing Mentorship & Marketing Support

• Total Investment: $106K– $135K

Click here to save up to $10k on this franchise!

For further details, feel free to reach out to me directly at [email protected].

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